REVENUE MANAGEMENT : HARDCORE TACTICS FOR PROFIT-MAKING AND MARKET DOMINATION
CROSS ROBERT
REVENUE MANAGEMENT : HARDCORE TACTICS FOR PROFIT-MAKING AND MARKET DOMINATION - HYDERABAD UNIVERSITIES PRESS 1999 - 276
IN THIS BOOK AUTHOR SHOWS HOW A POWERFUL STRATEGY-REVENUE MANAGEMENT- CAN HELP ANY BUSINESS DRAMATICALLY IMPOROVE ITS BOTTOM LINE
Contents:- 1 Entropy, Anorexia, and Empty Profits, 2. Finding the Lost $ 300 Million,3. The Core Concepts of Revenue Management, 4. Case Study: Attack of the Laser Fares, 5.The RM Revolution, 6. Launching the Revenue Rocket , 7. Case Study: National Car Rental's
FINANCE GENERAL(D-44)
REVENUE MANAGEMENT
332.02 CRO
REVENUE MANAGEMENT : HARDCORE TACTICS FOR PROFIT-MAKING AND MARKET DOMINATION - HYDERABAD UNIVERSITIES PRESS 1999 - 276
IN THIS BOOK AUTHOR SHOWS HOW A POWERFUL STRATEGY-REVENUE MANAGEMENT- CAN HELP ANY BUSINESS DRAMATICALLY IMPOROVE ITS BOTTOM LINE
Contents:- 1 Entropy, Anorexia, and Empty Profits, 2. Finding the Lost $ 300 Million,3. The Core Concepts of Revenue Management, 4. Case Study: Attack of the Laser Fares, 5.The RM Revolution, 6. Launching the Revenue Rocket , 7. Case Study: National Car Rental's
FINANCE GENERAL(D-44)
REVENUE MANAGEMENT
332.02 CRO
