CASE STUDIES ON MARKETING STRATEGY

By: Material type: TextTextLanguage: English Series: ICFAI PRESS ; 1Publication details: ICFAI PRESS HYDERABAD 2007Description: 291Subject(s): DDC classification:
  • 658.84 ICF
Summary: THESE CASES PROVIDE INSIGHTS ON VARIOUS FACETS OF MARKETING-BUILDING BRANDS, BRAND EXTENSION, BRAND REPOSITIONING AND REVITALIZATION ETC.
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Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business 658.84 ICF (Browse shelf(Opens below)) Available SIIB-B-9488

THESE CASES PROVIDE INSIGHTS ON VARIOUS FACETS OF MARKETING-BUILDING BRANDS, BRAND EXTENSION, BRAND REPOSITIONING AND REVITALIZATION ETC.

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