CASE STUDIES ON MARKETING STRATEGY (Record no. 157960)

MARC details
000 -LEADER
fixed length control field 00637nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190527162548.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 ICF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ICFAI
245 ## - TITLE STATEMENT
Title CASE STUDIES ON MARKETING STRATEGY
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc ICFAI PRESS
Place of publication, distribution, etc HYDERABAD
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 291
365 ## - TRADE PRICE
Price type code Rs
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title ICFAI PRESS
Volume number/sequential designation 1
520 ## - SUMMARY, ETC.
Summary, etc THESE CASES PROVIDE INSIGHTS ON VARIOUS FACETS OF MARKETING-BUILDING BRANDS, BRAND EXTENSION, BRAND REPOSITIONING AND REVITALIZATION ETC.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING CASES,BRAND (G-48)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 17/04/2009 ICFAI PRESS 743.75   658.84 ICF SIIB-B-9488 20/12/2013 20/12/2013 Books