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CASE STUDIES ON BRAND MANAGEMENT:HOW TO BREAK THE CLUTTER

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Material type: Text

TextLanguage: English Series: ICFAI PRESSPublication details: ICFAI HYDERABAD 2007Description: 175Subject(s):

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Summary: THIS BOOK COVERS VARIOUS CASES ON THE ASPECT OF BRAND MANAGEMENT WITH RELATION TO EVENT MARKETING, VIRAL MARKETING, PRODUCT PLACEMENT.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.827 DAS/RAJ (Browse shelf(Opens below))	Available		SIIB-B-9477

Previous				No cover image available	No cover image available	No cover image available		Next
Previous	658.827 CRI/SEA Simplicity Marketing	658.827 D'A Brand Warfare	658.827 DAS New Age Branding : Concepts And Cases	658.827 DAS/RAJ CASE STUDIES ON BRAND MANAGEMENT:HOW TO BREAK THE CLUTTER	658.827 DRA Brands In The Balance	658.827 ELL The Essential Brand Book	658.827 FRA Protecting The Brand	Next

THIS BOOK COVERS VARIOUS CASES ON THE ASPECT OF BRAND MANAGEMENT WITH RELATION TO EVENT MARKETING, VIRAL MARKETING, PRODUCT PLACEMENT.

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