CASE STUDIES ON BRAND MANAGEMENT:HOW TO BREAK THE CLUTTER (Record no. 157949)

MARC details
000 -LEADER
fixed length control field 00653nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190528112305.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 DAS/RAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DAS NAVEEN
245 ## - TITLE STATEMENT
Title CASE STUDIES ON BRAND MANAGEMENT:HOW TO BREAK THE CLUTTER
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc ICFAI
Place of publication, distribution, etc HYDERABAD
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 175
365 ## - TRADE PRICE
Price type code Rs
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title ICFAI PRESS
520 ## - SUMMARY, ETC.
Summary, etc THIS BOOK COVERS VARIOUS CASES ON THE ASPECT OF BRAND MANAGEMENT WITH RELATION TO EVENT MARKETING, VIRAL MARKETING, PRODUCT PLACEMENT.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND MANAGEMENT (G-50)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 17/04/2009 ICFAI PRESS 743.75   658.827 DAS/RAJ SIIB-B-9477 20/12/2013 20/12/2013 Books