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CASE STUDIES ON ADVERTISING STRATEGIES, TRENDS AND PRACTICES

By:

JOHN DORIS RAJAKUMARI

Material type: Text

TextLanguage: English Series: ICFAI PRESSPublication details: ICFAI HYDERABAD 2008Description: 369Subject(s):

ADVERTISING CASES
MARKETING ADVERTISING (G-8)

DDC classification:

658.87 JOH

Summary: THIS BOOK GIVES AN OVERVIEW OF THE EMERGING TRENDS IN THE GLOBAL ADVERTISING INDUSTRY.IT ILLUSTRATES HOW BIG COMPANIES GAVE BUILT AND ESTABLISHED SUCCESSFUL BRANDS THROUGH ADVERTISING.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.87 JOH (Browse shelf(Opens below))	Available		SIIB-B-9476

THIS BOOK GIVES AN OVERVIEW OF THE EMERGING TRENDS IN THE GLOBAL ADVERTISING INDUSTRY.IT ILLUSTRATES HOW BIG COMPANIES GAVE BUILT AND ESTABLISHED SUCCESSFUL BRANDS THROUGH ADVERTISING.

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