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CASE STUDIES ON ADVERTISING STRATEGIES, TRENDS AND PRACTICES

JOHN DORIS RAJAKUMARI

CASE STUDIES ON ADVERTISING STRATEGIES, TRENDS AND PRACTICES - HYDERABAD ICFAI 2008 - 369 - ICFAI PRESS .

THIS BOOK GIVES AN OVERVIEW OF THE EMERGING TRENDS IN THE GLOBAL ADVERTISING INDUSTRY.IT ILLUSTRATES HOW BIG COMPANIES GAVE BUILT AND ESTABLISHED SUCCESSFUL BRANDS THROUGH ADVERTISING.

Subjects--Topical Terms:
ADVERTISING CASES
MARKETING ADVERTISING (G-8)

Dewey Class. No.: 658.87 JOH

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