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GREEN MARKETING STRATEGIES

By: Material type: TextTextLanguage: English Publication details: ICFAI PRESS HYDERABAD 2008Description: 207ISBN:
  • 9788131414422
Subject(s): DDC classification:
  • 658.835 GHO
Summary: THIS BOOK HIGHLIGHTS THE ISSUES SURROUNDING THE MARKETING OF ECOLOGICAL PRODUCTS IN THE INTERNATIONAL MARKETPLACE, THE CHALLENGES AND OPPORTUNITIES FOR THE ECO-COMPANIES FOR INTERNATIONAL MARKETING ALONG WITH SOME CASE STUDIES.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business 658.835 GHO (Browse shelf(Opens below)) Available SIIB-B-11743
Books Books Symbiosis Institute of International Business 658.835 GHO (Browse shelf(Opens below)) Available SIIB-B-9354

THIS BOOK HIGHLIGHTS THE ISSUES SURROUNDING THE MARKETING OF ECOLOGICAL PRODUCTS IN THE INTERNATIONAL MARKETPLACE, THE CHALLENGES AND OPPORTUNITIES FOR THE ECO-COMPANIES FOR INTERNATIONAL MARKETING ALONG WITH SOME CASE STUDIES.

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