CONSUMER BEHAVIOR

By:

LINDQUIST JAY D , SIRGY M JOSEPH

Material type: Text

TextLanguage: English Publication details: BIZTANTRA PUB NEW DELHI 2008Edition: 2Description: 598ISBN:

9788177223835

Subject(s):

CONSUMER BEHAVIOUR (G-16)
MARKETING CONSUMER BEHAVIOR

DDC classification:

658.834 LIN/SIR

Summary: THE BOOK COVERS THE FAMILY AND ORGANIZATIONAL SHOPPING/BUYNG/CONSUMING BEHAVIOUR WHICH HELPS MARKETERS MAKE EFFECTIVE PRODUCT, PRICE, PLACE AMD PROMOTION DECISIONS.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.834 LIN/SIR (Browse shelf(Opens below))	Available		SIIB-B-9103

THE BOOK COVERS THE FAMILY AND ORGANIZATIONAL SHOPPING/BUYNG/CONSUMING BEHAVIOUR WHICH HELPS MARKETERS MAKE EFFECTIVE PRODUCT, PRICE, PLACE AMD PROMOTION DECISIONS.

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