CONSUMER BEHAVIOR

LINDQUIST JAY D , SIRGY M JOSEPH

CONSUMER BEHAVIOR - 2 - NEW DELHI BIZTANTRA PUB 2008 - 598

THE BOOK COVERS THE FAMILY AND ORGANIZATIONAL SHOPPING/BUYNG/CONSUMING BEHAVIOUR WHICH HELPS MARKETERS MAKE EFFECTIVE PRODUCT, PRICE, PLACE AMD PROMOTION DECISIONS.

9788177223835


CONSUMER BEHAVIOUR (G-16)
MARKETING CONSUMER BEHAVIOR

658.834 LIN/SIR