SERVICES MARKETING

By:

ZEITHAML VALARIE A

Material type: Text

TextLanguage: English Publication details: TATA MACGRAW HILL NEW DELHI 2007Description: 668ISBN:

9780070530423

Subject(s):

DDC classification:

658.834 2 ZEI/BIT

Summary: This revised edition provides a comprehensive review and analysis of services marketing issues, practice and strategy. It has many new features including technology coverage throughout the text and new business-to-business appplications.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.834 2 ZEI/BIT (Browse shelf(Opens below))	Available		SIIB-B-8399

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This revised edition provides a comprehensive review and analysis of services marketing issues, practice and strategy. It has many new features including technology coverage throughout the text and new business-to-business appplications.

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