SERVICES MARKETING (Record no. 156857)

MARC details
000 -LEADER
fixed length control field 00770nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190527162820.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070530423
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2 ZEI/BIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ZEITHAML VALARIE A
245 ## - TITLE STATEMENT
Title SERVICES MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TATA MACGRAW HILL
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 668
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc This revised edition provides a comprehensive review and analysis of services marketing issues, practice and strategy. It has many new features including technology coverage throughout the text and new business-to-business appplications.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING SERVICES (G-39)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 20/09/2007   658.834 2 ZEI/BIT SIIB-B-8399 20/12/2013 20/12/2013 Books