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MARKETING FINANCIAL SERVICES

By:

PEZZULLO MARY ANN

Material type: Text

TextLanguage: English Publication details: THE INDIAN INSTITUTE OF BANKERS MUMBAI 1999Description: 408Subject(s):

DDC classification:

332.106 68 PEZ

Summary: Marketing Financial Services explains all the necessary marketing processes. Topics include: developing a marketing plan, promotion, delivery channels sales and sales management, product development, research techniques, communications and public relations and future trends. Contents:- 1.Introduction to Marketing and Key Marketing Concepts ,2. Marketing Planning: The Basics, 3. The Strategic Marketing Process, 4. The Development of a Situation Analysis, 5. Setting Goals and Objectives and Identifying Strategies and Tactics, 6. Consumer and Organizational Buying Behavior, 7. Marketing Research and Marketing Information Systems.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	332.106 68 PEZ (Browse shelf(Opens below))	Available		SIIB-B-3390

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Marketing Financial Services explains all the necessary marketing processes. Topics include: developing a marketing plan, promotion, delivery channels sales and sales management, product development, research techniques, communications and public relations and future trends.

Contents:- 1.Introduction to Marketing and Key Marketing Concepts ,2. Marketing Planning: The Basics, 3. The Strategic Marketing Process, 4. The Development of a Situation Analysis, 5. Setting Goals and Objectives and Identifying Strategies and Tactics, 6. Consumer and Organizational Buying Behavior, 7. Marketing Research and Marketing Information Systems.

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