MARKETING FINANCIAL SERVICES (Record no. 155656)

MARC details
000 -LEADER
fixed length control field 01172nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140820120311.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 332.106 68 PEZ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PEZZULLO MARY ANN
245 ## - TITLE STATEMENT
Title MARKETING FINANCIAL SERVICES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc THE INDIAN INSTITUTE OF BANKERS
Place of publication, distribution, etc MUMBAI
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Extent 408
520 ## - SUMMARY, ETC.
Summary, etc Marketing Financial Services explains all the necessary marketing processes. Topics include: developing a marketing plan, promotion, delivery channels sales and sales management, product development, research techniques, communications and public relations and future trends.<br/><br/>Contents:- 1.Introduction to Marketing and Key Marketing Concepts ,2. Marketing Planning: The Basics, 3. The Strategic Marketing Process, 4. The Development of a Situation Analysis, 5. Setting Goals and Objectives and Identifying Strategies and Tactics, 6. Consumer and Organizational Buying Behavior, 7. Marketing Research and Marketing Information Systems.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BANKING INDUSTRY,BANKING SERVICES,CASE STUDIES(D-9)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element FINANCIAL SERVICES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 17/11/1999 NULIFE BOOK SERVICES 280.00   332.106 68 PEZ SIIB-B-3390 05/07/2022 20/12/2013 Books