"Advertising and the mind of the consumer : what works, what doesnt, and why"
Material type:
TextPublication details: New Delhi Viva Books Private Limited 2010Description: "xii, 366"ISBN: - 9.78174E+12
- 659.101 9 SUT/ADV 7059
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Symbiosis Centre for Management Studies, Vimannagar | 659.101 9 SUT/ADV 7059 (Browse shelf(Opens below)) | Available | SCMSUGV-B-7059 |
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| 659.1/ SRE Advertising : | 659.1 SUR/ADV Advertising : | 659.1 THA/ADV 912 "Advertising, Marketing and Sales Management" | 659.101 9 SUT/ADV 7059 "Advertising and the mind of the consumer : what works, what doesnt, and why" | 659.1092 CRU/MAN 8816 Man who sold America | 659.10954 / CHA 11851 Indian Advertising Laughter & Tears | 659.111 KEL/ADV 7064 Adevertising media planning : a brand management approach |
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