"Advertising and the mind of the consumer : what works, what doesnt, and why" (Record no. 134709)

MARC details
000 -LEADER
fixed length control field 00482nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130610s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9.78174E+12
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101 9 SUT/ADV 7059
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sutherland Max
245 ## - TITLE STATEMENT
Title "Advertising and the mind of the consumer : what works, what doesnt, and why"
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Viva Books Private Limited
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent "xii, 366"
365 ## - TRADE PRICE
Price type code Rupees
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source A. G. Books International
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 18/11/2009 450.00   659.101 9 SUT/ADV 7059 SCMSUGV-B-7059 20/11/2013 20/11/2013 Books