The experience economy

By:

Pine, B. Joseph

Contributor(s):

Gilmore, James H

Material type: Text

TextPublication details: Harvard Business Review Press, Boston, Mass 2011Description: xxvii, 359 pages: illustrations; 21 cmISBN:

9781422161975

Subject(s):

DDC classification:

658.56 PIN

Summary: "With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad Reference	Reference	658.56 PIN (Browse shelf(Opens below))	Available		SIBMH-B-2044
Books	Symbiosis International University Central Library		658.56 PIN 13184 (Browse shelf(Opens below))	Available		SIU-B-13184

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Previous	658.514 HAR Harvard business essentials: managing creativity and innovation	658.514 HAR Harvard business review on aligning technology with strategy	658.514 HAR Creating breakthrough innovations	658.56 PIN The experience economy	658.575 ANT The first mile : a launch manual for getting great ideas into the market	658.7 BUR World class supply management:	658.7 BUR World class supply management:	Next

"With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience."

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