The experience economy
Pine, B. Joseph
The experience economy - Boston, Mass Harvard Business Review Press, 2011 - xxvii, 359 pages: illustrations; 21 cm
"With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience."
9781422161975
Product management
Marketing
Diversification in industry
Customer services
658.56 / PIN
The experience economy - Boston, Mass Harvard Business Review Press, 2011 - xxvii, 359 pages: illustrations; 21 cm
"With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience."
9781422161975
Product management
Marketing
Diversification in industry
Customer services
658.56 / PIN
