Strategic Marketing Management : A Means-End Approach
Material type:
TextPublication details: McGraw-Hill Newyork 2001Description: 275Subject(s): DDC classification: - 658.8 PAR
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Symbiosis School of Media & Communication, Bengaluru | 658.8 PAR (Browse shelf(Opens below)) | Available | SSMCB-B-2016 |
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| 658.8 MUR Marketing Mantras | 658.8 NEE Marketing in India : text and cases | 658.8 NUN/JOH Mass Affluence : | 658.8 PAR Strategic Marketing Management : A Means-End Approach | 658.8 PER Basic Marketing : A Global Managerial Apporach | 658.8 PER Basic Marketing : A Global Managerial Apporach | 658.8 PRA End of Corporate Imperialism |
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