Strategic Marketing Management : A Means-End Approach (Record no. 130814)

MARC details
000 -LEADER
fixed length control field 00460nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131003s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parry, Mark E.
245 ## - TITLE STATEMENT
Title Strategic Marketing Management : A Means-End Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill
Place of publication, distribution, etc Newyork
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 275
365 ## - TRADE PRICE
Price type code Rs
620 ## -
-- Strategic Marketing Management; Personal Values; Customer Decision; Brand Meaning; Personal Values
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis School of Media & Communication, Bengaluru Symbiosis School of Media & Communication, Bengaluru 05/11/2013   658.8 PAR SSMCB-B-2016 05/11/2013 05/11/2013 Books