Taking Brand Initiative : How companies Can Align Strategy Culture, and Identity Through Corporate Branding

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Material type: Text

TextPublication details: Jossey-Bass 2008Description: 266ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	658.827 HAT (Browse shelf(Opens below))	Available		SIU-B-48151

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Previous	658.827 HAR Amul's India: Based on 50 years of Amul Advertising	658.827 HAR HBR On Brand Management	658.827 HAR 24814 HBR ON BRAND MANAGEMENT	658.827 HAT Taking Brand Initiative : How companies Can Align Strategy Culture, and Identity Through Corporate Branding	658.827 HBR 14042 HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT	658.827 HBR 24123 HBR ON BRAND MANAGEMENT	658.827 HEA 36352 What is Branding ? (Reference Document)	Next

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