Taking Brand Initiative : How companies Can Align Strategy Culture, and Identity Through Corporate Branding (Record no. 128793)

MARC details
000 -LEADER
fixed length control field 00429nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131004s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780787998301
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 HAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hatch, Mary Jo
245 ## - TITLE STATEMENT
Title Taking Brand Initiative : How companies Can Align Strategy Culture, and Identity Through Corporate Branding
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Jossey-Bass
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 266
365 ## - TRADE PRICE
Price type code Rs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Knowledge Book World 1728.12   658.827 HAT SIU-B-48151 05/11/2013 05/11/2013 Books