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Why Johnny Can't Brand : Rediscovering the Lost Art of the Big Idia

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Material type: Text

TextPublication details: Penguin Books London 2005Description: 222ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	658.827 SCH/JR (Browse shelf(Opens below))	Available		SIU-B-47428

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Previous	658.827 SCH 10779 MARKETING AESTHENTICS	658.827 SCH 12830 MARKETING AESTHETICS	658.827 SCH 34948 Inclusive Branding	658.827 SCH/JR Why Johnny Can't Brand : Rediscovering the Lost Art of the Big Idia	658.827 SEN Brand Positioning strategies for competitive advantage	658.827 SEN Brand Positioning strategies for competitive advantage	658.827 SEN 10440 BRAND POSITIONING : STRATEGIES FOR COMPETITIVE ADVANTAGE	Next

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