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Why Johnny Can't Brand : Rediscovering the Lost Art of the Big Idia

Schley, Bill

Why Johnny Can't Brand : Rediscovering the Lost Art of the Big Idia - London Penguin Books 2005 - 222

ISBN: 6781181841128

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 SCH/JR

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