Strategic Brand Management (Record no. 98270)

MARC details
000 -LEADER
fixed length control field 00716nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220105121024.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane , Parameswaran M G , Jacob Isaac
245 ## - TITLE STATEMENT
Title Strategic Brand Management
Statement of responsibility, etc 3rd
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education ( Singapore)Pte. Ltd.
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 714
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc The Book Deals With Brands Their Importance,What They Represent To Consumers And What Firms Should Do To Manage Them Properly.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Brand (G-12) . (G-11)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme Public note
        Symbiosis Institute of International Business Symbiosis Institute of International Business 12/08/2008 VARMA BOOKS DISTRIBUTORS 297.50 7 1 658.827 KEL SIIB-B-8937 13/10/2022 01/10/2022 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 20/08/2008 FORWARD BOOKS 297.50 6 1 658.827 KEL SIIB-B-8973 22/10/2019 19/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 12   658.827 KEL SIIB-B-10617 22/10/2019 15/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 2   658.827 KEL SIIB-B-10618 22/10/2019 24/09/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 3   658.827 KEL SIIB-B-10619 12/10/2017 03/10/2017 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 4 2 658.827 KEL SIIB-B-10620 23/10/2019 11/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 8 1 658.827 KEL SIIB-B-10621 22/10/2019 19/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 1   658.827 KEL SIIB-B-10622 09/07/2020 12/08/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 1   658.827 KEL SIIB-B-10623 11/11/2019 31/07/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 3 1 658.827 KEL SIIB-B-10624 22/10/2019 18/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 14 2 658.827 KEL SIIB-B-10625 22/10/2019 18/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 06/10/2010 FORWARD BOOKS 420.00 5   658.827 KEL SIIB-B-10626 17/08/2022 05/08/2022 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00 2   658.827 KEL/PAR SIIB-B-11763 24/10/2019 28/08/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00 8   658.827 KEL/PAR SIIB-B-11764 22/10/2019 17/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00 9 1 658.827 KEL/PAR SIIB-B-11765 22/10/2019 16/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00 3   658.827 KEL/PAR SIIB-B-11766 22/10/2019 07/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00 4   658.827 KEL/PAR SIIB-B-11767 19/02/2024 12/02/2024 20/12/2013 Books    
  Missing     Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00     658.827 KEL/PAR SIIB-B-11768 20/12/2013   20/12/2013 Books Dewey Decimal Classification Missing in 2012-13
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00 4   658.827 KEL/PAR SIIB-B-11769 22/10/2019 16/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00 6   658.827 KEL/PAR SIIB-B-11770 21/12/2020 30/10/2020 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00 5   658.827 KEL/PAR SIIB-B-11771 22/10/2019 17/10/2019 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/11/2011 SYSTEM SALES 440.00     658.827 KEL/PAR SIIB-B-11772 16/10/2019   20/12/2013 Books