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Strategic Brand Management

Keller Kevin Lane , Parameswaran M G , Jacob Isaac

Strategic Brand Management 3rd - 3 - New Delhi Pearson Education ( Singapore)Pte. Ltd. 2008 - 714

The Book Deals With Brands Their Importance,What They Represent To Consumers And What Firms Should Do To Manage Them Properly.

English

ISBN: 9788131756898

Subjects--Topical Terms:
Marketing Brand (G-12) . (G-11)

Dewey Class. No.: 658.827 KEL

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