Brand Positioning : (Record no. 97547)

MARC details
000 -LEADER
fixed length control field 00462nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070581593
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Cutter SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
245 ## - TITLE STATEMENT
Title Brand Positioning :
Remainder of title strategies for competitive advantage
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata Macgraw Hill
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 297 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of acquisition
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar Reference 20/11/2013 250.00 658.827 SEN/BRA SCMSUGV-B-1896 28/07/2023 Books  
    Dewey Decimal Classification   Not For Loan Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   22/11/2008 254.15 658.827 SEN SCMHRD-B-18091 25/02/2014 Books  
  Missing Dewey Decimal Classification       Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   22/11/2008 254.15 658.827 SEN SCMHRD-B-18092 27/02/2014 Books  
  Missing Dewey Decimal Classification       Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   22/11/2008 254.15 658.827 SEN SCMHRD-B-18093 27/02/2014 Books  
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   22/11/2008 254.15 658.827 SEN SCMHRD-B-18094 11/04/2018 Books  
  Missing Dewey Decimal Classification       Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   22/11/2008 254.15 658.827 SEN SCMHRD-B-18095 27/02/2014 Books  
            Symbiosis Institute of International Business Symbiosis Institute of International Business   18/07/2005 250.00 658.834 3 SEN SIIB-B-7348 20/12/2013 Books VAIBHAV BOOKS
    Dewey Decimal Classification       Symbiosis Institute of International Business Symbiosis Institute of International Business   02/08/2005 250.00 658.834 3 SEN SIIB-B-7373 20/12/2013 Books VAIBHAV BOOKS
            Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-8/6.4 27/02/2006 250.00 658.848 Sen SIMS-B-012374 23/01/2015 Books  
            Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies   10/09/2007   658.827 SEN SIMS-B-013997 23/01/2015 Books