Brand Positioning :
Sengupta, Subroto
Brand Positioning : strategies for competitive advantage - 2nd ed. - New Delhi Tata Macgraw Hill 2005 - xiv, 297 p.
9780070581593
Strategic
Brand management
658.834 / SEN
Brand Positioning : strategies for competitive advantage - 2nd ed. - New Delhi Tata Macgraw Hill 2005 - xiv, 297 p.
9780070581593
Strategic
Brand management
658.834 / SEN