Strategy and Management of Industrial Brands : (Record no. 97281)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00494nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781402077531 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Cutter | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malaval, Philippe |
| 245 ## - TITLE STATEMENT | |
| Title | Strategy and Management of Industrial Brands : |
| Remainder of title | business to business products and services |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kluwer Publishers |
| Place of publication, distribution, etc | Bostan |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 398 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 02/03/2011 | Design Books | 3155.00 | 658.827 | SCMC-B-2670 | 30/10/2015 | Books | |||||||
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 11/06/2005 | 3000.00 | 658.827 MAL | SCMHRD-B-14210 | 25/02/2014 | Books | ||||||
| Dewey Decimal Classification | Reference | Symbiosis Institute of International Business | Symbiosis Institute of International Business | Reference | 18/01/2005 | POPULAR BOOKS HOUSE | 3120.00 | 658.827 MAL | SIIB-B-6905 | 20/12/2013 | Books |
