Strategy and Management of Industrial Brands :
Malaval, Philippe
Strategy and Management of Industrial Brands : business to business products and services - Bostan Kluwer Publishers 2001 - xvii, 398 p.
9781402077531
Marketing
Strategic
Brand management
658.827 / MAL
Strategy and Management of Industrial Brands : business to business products and services - Bostan Kluwer Publishers 2001 - xvii, 398 p.
9781402077531
Marketing
Strategic
Brand management
658.827 / MAL