Marketing As Strategy (Record no. 97232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220314121213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670057894 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar Nirmalya |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing As Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Penguin Books India |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This Includes Chapters By Top Executives About How To Navigate In Today'S Fragmented, Fast-Moving, And Digitized Marketplace. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing General (G-42) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 08/12/2004 | CROSSWORD | 595.00 | 658.802 KUM | SIIB-B-6818 | 20/12/2013 | 20/12/2013 | Books | ||||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 24/01/2005 | MANNEYS BOOKS | 595.00 | 658.802 KUM | SIIB-B-6928 | 20/12/2013 | 20/12/2013 | Books | ||||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 27/01/2005 | MANNEYS BOOKS | 595.00 | 658.802 KUM | SIIB-B-6995 | 20/12/2013 | 20/12/2013 | Books | ||||||||
| Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | 10/05/2006 | 1544.00 | 2 | 658.401 Kum | SIMS-B-11658 | 24/11/2021 | 23/01/2015 | Books | SIMS-7/14.3 | 1 | 12/11/2021 | |||||
| Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | 10/05/2006 | 595.00 | 5 | 658.401 Kum | SIMS-B-12851 | 27/03/2023 | 23/01/2015 | Books | SIMS-7/14.2 | 22/07/2022 |
