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Marketing As Strategy

Kumar Nirmalya

Marketing As Strategy - New Delhi Penguin Books India 2004 - 270

This Includes Chapters By Top Executives About How To Navigate In Today'S Fragmented, Fast-Moving, And Digitized Marketplace.

English

ISBN: 9780670057894

Subjects--Topical Terms:
Marketing General (G-42)

Dewey Class. No.: 658.802 KUM

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