Integrated Advertising,Promotion And Marketing Communications (Record no. 96487)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211221163731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120321564 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 CLO/BAA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow Kenneth , Baack Donald |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising,Promotion And Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall Pub |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 638 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Advertising Management,Trade Promotions,Personal Selling,Internet Marketing,Direct Marketing |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Advertising (G-05) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 23/03/2003 | VARMA BOOKS DISTRIBUTORS | 395.00 | 659.111 CLO/BAA | SIIB-B-5509 | 20/12/2013 | 20/12/2013 | Books | |||||||
| Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | 14/06/2009 | 395.00 | 3 | 659.1 Clo | SIMS-B-010833 | 20/01/2020 | 23/01/2015 | Books | SIMS-8/11.6 | 04/01/2020 |
