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Integrated Advertising,Promotion And Marketing Communications

Clow Kenneth , Baack Donald

Integrated Advertising,Promotion And Marketing Communications - New Delhi Prentice Hall Pub 2002 - 638

Advertising Management,Trade Promotions,Personal Selling,Internet Marketing,Direct Marketing

English

ISBN: 9788120321564

Subjects--Topical Terms:
Marketing Advertising (G-05)

Dewey Class. No.: 659.111 CLO/BAA

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