Introduction to marketing : a step by step guide to all the tools of marketing (Record no. 96418)

MARC details
000 -LEADER
fixed length control field 00491nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8124202982
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter LAN/REY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster Geoff
245 ## - TITLE STATEMENT
Title Introduction to marketing : a step by step guide to all the tools of marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Crest Pub House
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 290 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing (G-03)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Reynolds Paul
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 11/03/2003   275.00 658.802 LAN/REY SCMHRD-B-11256 25/02/2014 Books Dewey Decimal Classification Text Book
        Symbiosis Institute of International Business Symbiosis Institute of International Business 17/01/2003 VARMA BOOKS DISTRIBUTORS 275.00 658.802 LAN/REY SIIB-B-5398 29/06/2019 Books