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Introduction to marketing : a step by step guide to all the tools of marketing

Lancaster Geoff

Introduction to marketing : a step by step guide to all the tools of marketing - New Delhi Crest Pub House 2003 - 290 p.

ISBN: 8124202982

Subjects--Topical Terms:
Marketing (G-03)
Marketing management

Dewey Class. No.: 658.802 / LAN/REY

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