Strategic Brand Management (Record no. 96340)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231013102411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129702541 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education ( Singapore)Pte. Ltd. |
| Place of publication, distribution, etc | New Jersey |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 788 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Brand Management,Brand Equity,Brand Positioning & Values,Brand Building Implication, |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Brand (R-16) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Symbiosis Institute of Computer Studies and Research | Symbiosis Institute of Computer Studies and Research | Reference | 27/09/2005 | 250.75 | 658.8 KEL | SICSR-B-11493 | 07/05/2014 | 30/01/2014 | Books | |||||||||
| Lost | Dewey Decimal Classification | Symbiosis Institute of Computer Studies and Research | Symbiosis Institute of Computer Studies and Research | 27/09/2005 | 250.75 | 1 | 658.8 KEL | SICSR-B-11494 | 08/01/2021 | 30/01/2014 | Books | 15/02/2018 | |||||||
| Dewey Decimal Classification | Reference | Symbiosis Institute of International Business | Symbiosis Institute of International Business | Reference | 28/11/2002 | TECHNICAL BOOKS | 1782.00 | 658.827 KEL | SIIB-B-5292 | 20/12/2013 | 20/12/2013 | Books | |||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 13/08/2003 | VARMA BOOKS DISTRIBUTORS | 350.00 | 658.827 KEL | SIIB-B-5685 | 20/12/2013 | 20/12/2013 | Books | ||||||||||
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 23/10/2003 | VARMA BOOKS DISTRIBUTORS | 295.00 | 658.827 KEL | SIIB-B-5812 | 20/12/2013 | 20/12/2013 | Books | |||||||||
| Missing | Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 23/10/2003 | VARMA BOOKS DISTRIBUTORS | 295.00 | 658.827 KEL | SIIB-B-5813 | 20/12/2013 | 20/12/2013 | Books | Missing 2009-10 | |||||||
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 23/10/2003 | VARMA BOOKS DISTRIBUTORS | 295.00 | 658.827 KEL | SIIB-B-5814 | 20/12/2013 | 20/12/2013 | Books |
