Normal view MARC view ISBD view

Strategic Brand Management

Keller Kevin Lane

Strategic Brand Management - 2 - New Jersey Pearson Education ( Singapore)Pte. Ltd. 2003 - 788

Brand Management,Brand Equity,Brand Positioning & Values,Brand Building Implication,

English

ISBN: 8129702541

Subjects--Topical Terms:
Marketing Brand (R-16)

Dewey Class. No.: 658.827 KEL

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)