Marketing Models (Record no. 95208)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00757nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220322142423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120314751 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 LIL/KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien Gary L , Kotler Philip , Moorthy K Sridhar |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Models |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall Pub |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 803 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Considers All Marketing Decisions Product,Pricing Advertising Salesforce And Distribution,Self Contained Text With All Necessary Analysis Tools Provided,Most Chapters Start With A Review Of The Basic Concepts And Theory In The Area Followed By In-Depth An |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing General (G-46) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 25/06/1999 | POOJA BOOK SERVICE | 275.00 | 3 | 658.834 LIL/KOT | SIIB-B-3156 | 06/07/2019 | 28/06/2019 | 20/12/2013 | Books | |||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 16/08/2010 | THE FORWARD BOOKS | 360.00 | 6 | 658.834 LIL/KOT | SIIB-B-10498 | 15/10/2019 | 07/10/2019 | 20/12/2013 | Books | |||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 16/08/2010 | THE FORWARD BOOKS | 360.00 | 13 | 658.834 LIL/KOT | SIIB-B-10499 | 15/10/2019 | 07/10/2019 | 20/12/2013 | Books | 2 | ||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 16/08/2010 | THE FORWARD BOOKS | 360.00 | 6 | 658.834 LIL/KOT | SIIB-B-10500 | 17/10/2019 | 14/10/2019 | 20/12/2013 | Books | |||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 16/08/2010 | THE FORWARD BOOKS | 360.00 | 14 | 658.834 LIL/KOT | SIIB-B-10501 | 19/10/2019 | 30/09/2019 | 20/12/2013 | Books | 2 | ||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 16/08/2010 | THE FORWARD BOOKS | 360.00 | 4 | 658.834 LIL/KOT | SIIB-B-10502 | 15/10/2019 | 22/08/2019 | 20/12/2013 | Books |
