Marketing Models

Lilien Gary L , Kotler Philip , Moorthy K Sridhar

Marketing Models - New Delhi Prentice Hall Pub - 803

Considers All Marketing Decisions Product,Pricing Advertising Salesforce And Distribution,Self Contained Text With All Necessary Analysis Tools Provided,Most Chapters Start With A Review Of The Basic Concepts And Theory In The Area Followed By In-Depth An


English

8120314751


Marketing General (G-46)

658.834 LIL/KOT