Basic Marketing : Principles And Practice (Record no. 94861)

MARC details
000 -LEADER
fixed length control field 00665nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220112115319.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780304316731
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.835 CAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cannon Tom
245 ## - TITLE STATEMENT
Title Basic Marketing : Principles And Practice
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Cassell Pub
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1992
300 ## - PHYSICAL DESCRIPTION
Extent 463
520 ## - SUMMARY, ETC.
Summary, etc The Third Edition Of Basic Marketing Retains The Overall Structure Of Previous Editions But Has Been Updated And Expanded To Take Account Of Recent Developments.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Direct (G-19)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/01/1998 SYSTEMS SALES SERVICES 295.00   658.835 CAN SIIB-B-2420 20/12/2013 20/12/2013 Books