Basic Marketing : Principles And Practice (Record no. 94861)
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000 -LEADER | |
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fixed length control field | 00665nam a2200217Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220112115319.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131007s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780304316731 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | SIIB |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.835 CAN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cannon Tom |
245 ## - TITLE STATEMENT | |
Title | Basic Marketing : Principles And Practice |
250 ## - EDITION STATEMENT | |
Edition statement | 3 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Cassell Pub |
Place of publication, distribution, etc | New York |
Date of publication, distribution, etc | 1992 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 463 |
520 ## - SUMMARY, ETC. | |
Summary, etc | The Third Edition Of Basic Marketing Retains The Overall Structure Of Previous Editions But Has Been Updated And Expanded To Take Account Of Recent Developments. |
546 ## - LANGUAGE NOTE | |
Language note | English |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Direct (G-19) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Symbiosis Institute of International Business | Symbiosis Institute of International Business | 10/01/1998 | SYSTEMS SALES SERVICES | 295.00 | 658.835 CAN | SIIB-B-2420 | 20/12/2013 | 20/12/2013 | Books |