Advertising and Promotion : An Integrated Marketing Communications Perspective. (Record no. 72867)

MARC details
000 -LEADER
fixed length control field 00786nam a2200265Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170406102825.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E.
245 ## - TITLE STATEMENT
Title Advertising and Promotion : An Integrated Marketing Communications Perspective.
250 ## - EDITION STATEMENT
Edition statement 9
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw Hill Education
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 1016
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Marketing
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 1636/13-14
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising And Promotion : An Integrated Marketing Communications Perspective belch George E.,Belch Michael A.,Purani Keyoor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Michael a. Belch, Keyoor Purani
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="www.mhhe.com">www.mhhe.com</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals Source of acquisition Cost, replacement price
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 1 659.1 BEL SIBMB-B-008378 14/02/2019 28/01/2019 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 5 659.1 BEL SIBMB-B-008379 28/01/2019 28/01/2019 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 3 659.1 BEL SIBMB-B-008380 27/03/2019 25/03/2019 23/07/2013 Books 1    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 2 659.1 BEL SIBMB-B-008381 14/02/2019 28/01/2019 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 4 659.1 BEL SIBMB-B-008382 16/03/2016 04/03/2016 23/07/2013 Books 2    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 3 659.1 BEL SIBMB-B-008383 31/01/2019 28/01/2019 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 3 659.1 BEL SIBMB-B-008384 12/03/2024 10/02/2024 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 2 659.1 BEL SIBMB-B-008385 30/03/2019 04/03/2019 23/07/2013 Books 1    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 2 659.1 BEL SIBMB-B-008386 31/01/2019 30/01/2019 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 1 659.1 BEL SIBMB-B-008387 16/10/2014 04/10/2014 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 1 659.1 BEL SIBMB-B-008388 21/10/2014 06/10/2014 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 1 659.1 BEL SIBMB-B-008389 16/10/2014 06/10/2014 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 4 659.1 BEL SIBMB-B-008390 11/08/2023 04/08/2023 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 3 659.1 BEL SIBMB-B-008391 14/02/2019 29/01/2019 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 2 659.1 BEL SIBMB-B-008392 02/01/2019 04/12/2018 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 3 659.1 BEL SIBMB-B-008393 17/03/2015 27/02/2015 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 2 659.1 BEL SIBMB-B-008394 31/01/2019 30/01/2019 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 2 659.1 BEL SIBMB-B-008395 12/03/2016 29/02/2016 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 2 659.1 BEL SIBMB-B-008396 14/02/2019 28/01/2019 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 3 659.1 BEL SIBMB-B-008397 23/02/2023 17/02/2023 23/07/2013 Books 1    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 4 659.1 BEL SIBMB-B-008398 24/05/2024 23/05/2024 23/07/2013 Books 1    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 1 659.1 BEL SIBMB-B-008399 27/03/2015 14/10/2014 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 1 659.1 BEL SIBMB-B-008400 05/11/2014 14/10/2014 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 625.00 2 659.1 BEL SIBMB-B-008401 09/09/2019 22/08/2019 23/07/2013 Books 2    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013 625.00 3 659.1 BEL SIBMB-B-008402 16/10/2019 19/09/2019 23/07/2013 Books 2    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013 625.00 4 659.1 BEL SIBMB-B-008403 27/03/2019 20/03/2019 23/07/2013 Books 1    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013 625.00 1 659.1 BEL SIBMB-B-008404 15/10/2014 06/10/2014 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013 625.00 3 659.1 BEL SIBMB-B-008405 15/10/2019 30/09/2019 23/07/2013 Books 2    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013 625.00 2 659.1 BEL SIBMB-B-008406 26/03/2019 08/03/2019 23/07/2013 Books 1    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013 625.00 1 659.1 BEL SIBMB-B-008407 21/10/2014 06/10/2014 23/07/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 1 659.1 BEL SIBMB-B-008815 26/03/2019 22/03/2019 08/11/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 4 659.1 BEL SIBMB-B-008816 16/05/2025 05/03/2025 08/11/2013 Books 15    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00   659.1 BEL SIBMB-B-008817 03/06/2014   08/11/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00   659.1 BEL SIBMB-B-008818 03/06/2014   08/11/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 2 659.1 BEL SIBMB-B-008819 26/03/2019 28/02/2019 08/11/2013 Books 1    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 3 659.1 BEL SIBMB-B-008820 26/03/2019 06/03/2019 08/11/2013 Books 2    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 1 659.1 BEL SIBMB-B-008821 22/03/2019 05/03/2019 08/11/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00   659.1 BEL SIBMB-B-008822 03/06/2014   08/11/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00   659.1 BEL SIBMB-B-008823 03/06/2014   08/11/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 2 659.1 BEL SIBMB-B-008824 11/07/2018 25/06/2018 08/11/2013 Books 1    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 3 659.1 BEL SIBMB-B-008825 17/08/2019 20/07/2019 08/11/2013 Books 1    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 2 659.1 BEL SIBMB-B-008826 31/05/2024 23/05/2024 08/11/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 3 659.1 BEL SIBMB-B-008827 27/02/2019 29/01/2019 08/11/2013 Books 2    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 3 659.1 BEL SIBMB-B-008828 06/03/2024 17/02/2024 08/11/2013 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/10/2013 625.00 4 659.1 BEL SIBMB-B-008829 01/12/2016 15/11/2016 08/11/2013 Books 1    
    Dewey Decimal Classification     Symbiosis School for Liberal Arts Symbiosis School for Liberal Arts   07/11/2019 632.00   659/BEL SSLA-B-9276 07/11/2019   07/11/2019 Books   191 790.00
    Dewey Decimal Classification     Symbiosis School for Liberal Arts Symbiosis School for Liberal Arts   07/11/2019 632.00   659/BEL SSLA-B-9277 07/11/2019   07/11/2019 Books   191 790.00