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Advertising and Promotion : An Integrated Marketing Communications Perspective.

Belch George E.

Advertising and Promotion : An Integrated Marketing Communications Perspective. - 9 - McGraw Hill Education 2013 - 1016

Marketing

English

ISBN: 9781259026850

Subjects--Topical Terms:
Advertising And Promotion : An Integrated Marketing Communications Perspective belch George E.,Belch Michael A.,Purani Keyoor

Dewey Class. No.: 659.1 BEL

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