Private Label Strategy : (Record no. 71459)

MARC details
000 -LEADER
fixed length control field 00544nam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422101674
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Nirmalya
245 ## - TITLE STATEMENT
Title Private Label Strategy :
Remainder of title how to meet the store brand challenge
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harvard Business School Press
Date of publication, distribution, etc 2007
Place of publication, distribution, etc Boston
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 270 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name Products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Steenkamp, Jan Benedict E.M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type Collection code Cost, normal purchase price
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   24/03/2007 658.827 KUM SCMHRD-B-16754 25/02/2014 Books Reference 695.00
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   01/11/2011 658.827 KUM SCMHRD-B-23209 06/02/2024 Books Text Book 486.50
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 13/04/2013 658.827 KUM SIBMB-B-002444 19/08/2014 Books