Private Label Strategy :
Kumar, Nirmalya
Private Label Strategy : how to meet the store brand challenge - Boston Harvard Business School Press 2007 - xvii, 270 p.
9781422101674
Brand name Products
Marketing Management
Brand Management
658.827 / KUM
Private Label Strategy : how to meet the store brand challenge - Boston Harvard Business School Press 2007 - xvii, 270 p.
9781422101674
Brand name Products
Marketing Management
Brand Management
658.827 / KUM
