Principles of Marketing : (Record no. 70827)

MARC details
000 -LEADER
fixed length control field 00774nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120328259
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Principles of Marketing :
Remainder of title Instructor’s Manual w/ Video Guide /
Statement of responsibility, etc Philip Kotler & Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Practice-Hall India,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 651 p. ; 23 cm.
500 ## - GENERAL NOTE
General note Accompanies the 11th edition of *Principles of Marketing*.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes video guide and instructor support materials.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing—Study and teaching—Manuals.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing—India—Instructional materials.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/07/2013 525.00 658.8 KOT SIBMB-B-000065 15/10/2025 Books