Measuring the Effectiveness of Facebook and Instagram Advertising Strategies used by Small and Micro Scale Entrepreneurs in West Bengal (Record no. 704875)

MARC details
000 -LEADER
fixed length control field 00683nam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250313b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Cutter PAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pal, Sayak
245 ## - TITLE STATEMENT
Title Measuring the Effectiveness of Facebook and Instagram Advertising Strategies used by Small and Micro Scale Entrepreneurs in West Bengal
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Pune.
Name of publisher, distributor, etc Symbiosis International ( Deemed University)
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 228 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Facebook ad strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Instagram ad strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small scale business strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Micro scale business strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Thilaka, N. (Research Guide)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Thesis (Phd)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not For Loan Dissertation Symbiosis International University Central Library Symbiosis International University Central Library 13/03/2025 0.00 PAL SIU-TH-558 13/03/2025 0.00 Thesis (Phd)