Measuring the Effectiveness of Facebook and Instagram Advertising Strategies used by Small and Micro Scale Entrepreneurs in West Bengal

Pal, Sayak

Measuring the Effectiveness of Facebook and Instagram Advertising Strategies used by Small and Micro Scale Entrepreneurs in West Bengal - Pune. Symbiosis International ( Deemed University) 2024. - xvi, 228 p.


Facebook ad strategy
Instagram ad strategy
Small scale business strategy
Micro scale business strategy
Entrepreneurship.

/ PAL