The Study of Influence of Advertising Medium on Online Purchase Decision of Generation Y Consumers (Record no. 682267)

MARC details
000 -LEADER
fixed length control field 00625nam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240102b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Cutter MIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Misra, Vaibhav
245 ## - TITLE STATEMENT
Title The Study of Influence of Advertising Medium on Online Purchase Decision of Generation Y Consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Pune.
Name of publisher, distributor, etc Symbiosis International ( Deemed University).
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 335 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Traditional advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Generation Y
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchase decision
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchase intention
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dwivedi, Sunita (Research Guide)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Thesis (Phd)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not For Loan Dissertation Symbiosis International University Central Library Symbiosis International University Central Library 02/01/2024 Symbiosis Center for Research and Innovation (SIU) 0.00 MIS SIU-TH-491 02/01/2024 0.00 Thesis (Phd)