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The Study of Influence of Advertising Medium on Online Purchase Decision of Generation Y Consumers

Misra, Vaibhav

The Study of Influence of Advertising Medium on Online Purchase Decision of Generation Y Consumers - Pune. Symbiosis International ( Deemed University). 2023. - xiv, 335 p.

Subjects--Topical Terms:
Traditional advertising
Online advertising
Generation Y
Purchase decision
Purchase intention

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